Landscape design and construction
Poynter Landscape
A visual, mobile-first website and connected marketing program for a landscape company serving homeowners across its local market.
- Web design
- Local SEO
- Paid search
The starting point
The challenge.
- Industry
- Landscape design and construction
- Project focus
- Portfolio, local search, and leads
Poynter Landscape wanted an online presence that matched the quality of its landscape work. Based in St. Louis, the company needed to showcase premium projects and connect with homeowners in the neighborhoods it wanted to reach, without sacrificing the usability of the website.
Rich project photography was central to telling the story, but the site also needed to load quickly and guide visitors toward services and enquiry points. The broader challenge was to make the website work alongside local search and advertising instead of leaving it as a standalone portfolio.
The work
The approach.
Let the work lead
Project photography established the quality and character of the company’s work. A mobile-first design balanced visual presentation with clear services, useful navigation, and straightforward next steps for prospective customers.Build a local search foundation
Content, backlinks, and geographically focused SEO supported discovery across the service area. An informative blog and local targeting connected the website with the landscaping terms and services potential clients were searching for.Connect campaigns to enquiries
Local Google Ads complemented organic search activity. Custom lead reporting helped the company understand which channels generated enquiries, while ongoing support and maintenance kept the website dependable across devices and browsers.
The result
The difference.
- A photo-led project portfolio
- Service-area search coverage
- Channel-specific lead reporting