Personal injury law
Hassakis & Hassakis
A client-focused website and search strategy that bring a Southern Illinois law firm’s experience, people, and services into view.
- Web design
- SEO
- Photography and video
The starting point
The challenge.
- Industry
- Personal injury law
- Project focus
- Client trust and local discovery
Hassakis & Hassakis had a long-established presence in Southern Illinois, but its online visibility did not reflect the reputation of the practice. The firm needed a stronger digital platform to communicate its experience, introduce its attorneys, and connect with people searching for help across its service area.
The project had to balance professional credibility with an accessible, client-focused experience. Visitors needed clear routes to practice areas, attorney information, and contact points, while the firm needed a more coordinated approach to search visibility, content, photography, and video across its marketing.
The work
The approach.
Make the experience approachable
Conversion-focused web design organized practice areas and key contact points. Attorney profiles, client-focused content, and the firm’s history helped communicate the people and experience behind the legal services.Build useful search coverage
Legal copywriting addressed core practice areas and common questions. Ongoing content, link building, and geographically focused SEO supported the firm’s visibility across the Southern Illinois communities it wanted to reach.Bring the people into the story
Professional team photography and branded video created a more consistent visual identity. These materials helped express the firm’s personal approach while supporting the website and its wider marketing presence.
The result
The difference.
- Clear practice-area pathways
- Broader geographic content
- Consistent team photography